Music Videos for Ideas, Quite Literally.

Stumbled across MC Yogi today. He’s a socially conscious, yoga loving rapper from California. His videos adopt the motion graphics aesthetic of many nubs which make them a bit like musical speechnubs. His latest video “Grassroots Movement’ is about volunteerism, but oddly it also seems to be a Starbucks commercial. I’m not quite sure if he makes the videos himself – these people seemed to have a hand in the Obama video I posted here.

Yogi’s next offering ‘Be the change’ is about Ghandi. Here he is on youtube doing this one live at Ghandi camp – it sounds pretty dreadful – surely only a good video can save it? I’m sure good music videos can save songs and good nubs can save half baked ideas but I don’t know if a good nub can save a bad song. he


in praise of the speechnub

I have been binging on speechnubs today. These videos combine a well known piece of oratory with moving type or er, ‘kinetic typography’ as it’s called. It obviously works better with American oratory because, well, it just tends to be better than anything we can do. I chose this one as it’s from Kansas University where students on Andrea Wertzberger’s course have to complete an assignment where they animate a speech with moving type – here are some other examples. If you dig the speechnub you might like these evocations of harvey milk, barack obama, Dwight from the American version of the office and SM Lockridge.

I think I prefer the older ones.


Wasted a substantial amount of time arguing yesterday about whether this shock viral starring Keira Knightley qualifies as a nub. To me it’s just an an ad with a simple message (domestic violence is horrible) that wants you to do a simple thing (give us your money so we can stop it/forward it). It’s a raw emotional hit, but I don’t think I learn anything new and there’s nothing really interesting about the way it’s conveyed. Most of the videos that I like use the freedom of the internet to do something more than make something a bit more shocking, gross or filthy. I also don’t like the way this video is described “Keira Knightley stars in this shocking new short film, directed by Joe Wright and brought to you by Women’s Aid – the UK’s domestic abuse charity” – I mean, it’s not a short film – it’s an advert. No matter how worthy the cause you are still being lied to and I don’t know, it just makes me cringe. But er, in anycase, probably a bit better than this approach taken in Australia.

What is perhaps more interesting is the way some of the styles of some of the more interesting videos are being appropriated into advertising. Check out Microsoft’s blatant rip off of the Oscar nominated I met the walrus speechnub. Here’s another go from Honda.

The thing that gets me about domestic violence is what you’re supposed to do when you know it’s happening to someone that you don’t know, e.g. the person upstairs. I’ve tried phoning one of those helplines before and amazingly they told me to do nothing, on the basis that in all likelihood I would probably make the situation worse. Makes you wonder how much domestic violence is witnessed and if there really is nothing you can do about it. Maybe there’s er, a nub in it.

Seth Brau

Seth Brau made this. He is a total badass. Although this blog is called make nubs, we still don’t really know what a nub is.
But this definitely seems like what a nub should feel like.

There seem to be different categories of nubs – that’s what we’re trying to get at with the categories – but at the moment we only have reportage).

Seth Brau’s nub is part of a genre of nub where the film maker takes words from a speech, a book or a tract cuts them up, adds some music and animates them – a speechnub?