University Nubbery

As part of their 800th anniversary, Cambridge University have released a series of videos showcasing the work of some of their top academics. Isn’t it lucky that the funding of academic departments relies on them publishing books that only 10 people will read and not videos that people might actually watch? I spend lots of time watching videos that have a great execution, but no concept behind them – the video here is kind of the opposite. Even though this video has a brilliant, simple idea behind it, the shots of the dude cycling around windswept nuclear reactors and rubbish jokes like ‘how many lightbulbs does it take to change a man’ don’t really help communicate it. Something more like this would have done it for me. Cambridge should totally give Max Joseph a fellowship and employ Liz Coleman as a life coach.

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