A friend sent us an email saying that Simian Mobile Disco’s music for Hustler is a nub. The video features hot swim-suit wearing dancers choking to death on fast food. I think it’s a sort of comment on the vulgarity of disposable celebrity pop culture. For me that’s not really a nub, it’s just a music video – more art than education.
To be a nub I think it would probably have to have more contextual information. For example, I could imagine Max Joseph using it to make an informational video about the presence of sexual imagery in the advertising industry – a bit like this video about alcohol consumption in different countries. I kind of think the same about Justice’s controversial video for Stress which is a sort of comment on the media’s portrayal of the Parisian banlieues (great article in TIME about this). I tend to think that nubs are basically a product of the new space provided by digital culture for expression – and therefore I’m a bit suspicious of considering anything that looks like it could have been on MTV or in a TV advertising slot as a nub (aside from the fact that is has graphic content in it like the Justice and SMD videos – (see earlier post). But this could be a bit judgmental as I think we could easily qualify the Disposable Heroes of Hiphocracy’s Television the Drug of the Nation as a very early nub – one of the first maybe? So I’m blogging it here.