Music Videos for Ideas, Quite Literally.

Stumbled across MC Yogi today. He’s a socially conscious, yoga loving rapper from California. His videos adopt the motion graphics aesthetic of many nubs which make them a bit like musical speechnubs. His latest video “Grassroots Movement’ is about volunteerism, but oddly it also seems to be a Starbucks commercial. I’m not quite sure if he makes the videos himself – these people seemed to have a hand in the Obama video I posted here.

Yogi’s next offering ‘Be the change’ is about Ghandi. Here he is on youtube doing this one live at Ghandi camp – it sounds pretty dreadful – surely only a good video can save it? I’m sure good music videos can save songs and good nubs can save half baked ideas but I don’t know if a good nub can save a bad song. he

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